As a marketing professional with over a decade of experience, I have developed a strong foundation in all aspects of marketing strategy and execution, including branding, digital marketing, content creation, and search engine optimisation.I am highly skilled in developing and executing marketing plans, conducting market research, and analysing customer data with Google Analytics to optimise campaigns. I am also proficient in project management, budgeting, and team leadership, with a track record of effectively managing cross-functional teams and stakeholders.I am a creative and strategic thinker, always seeking innovative solutions to achieve business objectives. With a background in design and visual communication, I am also well versed in creative tools such as Canva, Adobe Photoshop, Illustrator, InDesign and Premier Pro to create content suitable for online, below-the-line or above-the-line marketing.
Role: Conceptualisation, pre-production, Interviewer
Role: Conceptualisation, pre-production, filming and editing
Role: Planning and supervision
Role: Conceptualisation and editing
I regularly create short-form videos, social media graphics and campaign assets using tools such as Adobe Creative Suite, Canva and CapCut. In my current work as a real estate agent and entrepreneur, I independently manage my digital presence—producing content, analysing engagement trends and adapting messaging to suit different platforms and audiences. This keeps me closely attuned to evolving social media algorithms, content formats and audience behaviours, enabling me to respond quickly to trends and optimise content for reach and impact.Beyond execution, I bring strong stakeholder management experience, having worked with agencies, vendors and internal teams to deliver campaigns under tight timelines. I am comfortable collaborating across functions, providing clear briefs, and ensuring outputs meet both creative and strategic objectives.My past experience also includes writing for Singapore Kindness Movement's online publication—The Pride.